Interview with ThirdWay's Marketing Manager Vicky Kingsnorth:
"Having moved into additional space in Morelands, this is the second time we have collaborated on a window installation (the first was a Gary Stranger glass manifestation). It seems more reflective of the local culture to use that space for something creative and much nicer for the people of Old Street to be treated to a one-off art piece rather than see us all sat in the office.
The train set was a collaboration with a great company called Einstein's Octopus who helped us create this little world that is interesting for everybody but especially meaningful for us. As commercial interior designers and architects, all of the buildings that feature in the set are projects that hold significance in Thirdway's history e.g. Morelands building is where our HQ is, The Aircraft Factory helped put us on the map several years ago, the Tea Building even includes a cross-section revealing a couple of interior projects we have completed there over the years. There are also lots of hidden messages within the set, such as train stations named after our brand promises and old company logos graffitied on brick walls.
What's brilliant about it is that there is so much that is meaningful to us within its design, but it's no less interesting to passers-by. We've had a lot of people stop and stare. We've had parents crossing the road with their children to take a look. People spend time with it, and it's great that we have been able to create that enjoyment amongst our local community.
Of course, it's also a great example of brand integration which we consider in all of our projects. You don't have to plaster your logo on the wall in order to tell people about the kind of business, brand and people that you are."