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Fitzrovia moves to its own rhythm, and Gerard of Freuds, based at 1 Stephen Street W1, is part of the beat. From early-morning coffee runs to stand-out cultural spots and after-work drinks at the local, this village has it all.

"As an agency, we like to be at the heart of everything, and Fitzrovia is at the heart of London.

Fitzrovia isn't just a work location for Sarah Golding of The&Partnership. The neighbourhood, and her office in Charlotte Building W1, also “feels like home”.

It’s a village in the city - creative, welcoming, lived-in. The kind of place where you belong before you even realise it.

For Simon Boyden of Lee & Thompson, located at 80 Charlotte Street W1, Fitzrovia has it all.

“If you're a foodie, you can't go wrong" - from quick bites to special chef residencies. Leafy corners and green spaces offer the perfect reset, striking a balance between city pace and everyday space.